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Marketing/Small Business
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  1. Advice For a Home Builder Who Wants to Build a Website Or Any Small Business Owner With a Trade Back
    Sources News Release

    Resource Type: Article/Report/Letter
    Published: 2009
    Got a small trades business you wish to promote? In today's busy marketplace there are two broad ways to get your message out. Yes, you'll still probably need traditional offline marketing-word of mouth is probably the best form of advertising you ca
  2. Anne Day -- Company of Women
    Media Profile in Sources

    Resource Type: Organization
  3. Experiential Marketing
    Sources News Release

    Resource Type: Article/Report/Letter
    Published: 2009
    Experiential marketing is the next marketing methodology that can bridge the disconnect between the consumers' increasing demand to engage marketers and brands on their own terms. Consumers are more skeptical than ever about marketing and advertising
  4. 5 Perfectly Promotable Ideas
    Sources News Release

    Resource Type: Article/Report/Letter
    Published: 2009
    As a small business marketer you are often looking for ideas to promote your business that are often guided by smaller budgets, little time, you want relationship building to occur, you want to make a sale, or you want the customer to become a repeat
  5. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  6. Getting your story into the media
    Resource Type: Article/Report/Letter
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources – human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need – the experts and spokespersons without whom the media would have no stories to tell.
  7. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  8. Hungry to Succeed Tip Sheet
    Sources News Release

    Resource Type: Article/Report/Letter
    Published: 2009
    Give email a starring role in your e-business Are you an e-marketer who wants to make more sales and profits without spending a dime more on advertising? Then get customers salivating for your product or service using email as the lead method to driv
  9. Wendy-Moore MacQueen, Author, Speaker and President of Mormac Brand Re-engineering
    Media Profile in Sources

    Resource Type: Organization
  10. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
    Media Profile in Sources

    Resource Type: Organization
  11. "Selling The Invisible - A Field Guide To Modern Marketing" Book Review
    Sources News Release

    Resource Type: Article/Report/Letter
    Published: 2009
    This week's review is a book "Selling The Invisible - A Field Guide to Modern Marketing" by Harry Beckwith. Now the title sounds a little dour, but I have to say that this is a very quick read and very enjoyable.

  12. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  13. Sources welcomes Anne Day -- Company of Women
    Sources News Release

    Resource Type: Article/Report/Letter
    Published: 2009
    Anne Day is the Founder of Company of Women, an organization that supports, connects and promotes women in business through monthly events, online and print directory, an extensive website, annual conference and quarterly magazine, Company.
  14. Sources welcomes Wendy Moore-MacQueen
    Sources News Release

    Resource Type: Article/Report/Letter
    Published: 2009
    Sources welcomes a new member: Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engineering.
  15. Start Marketing Inc.
    Media Profile in Sources

    Resource Type: Organization
  16. What Guerrillas Know About USPs
    Sources News Release

    Resource Type: Article/Report/Letter
    Published: 2009
    A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to

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